I think from Windows 8 and higher you can use scaling and some other settings.
I currently set the scaling to 175% using the native 1920x1080 resolution on my 27" screen.
Currently, my face is 140cm (4.5feet) from my screen with these settings.
In an old video i showed where you can find these settings:
(at around 9:52)
https://youtu.be/SdqCYga2ZXg?t=592i indeed also use CTRL+ and minus in browsers.